The Knot Hint
Role: Product name, product interface copy, promotional video scrip and product marketing.
The engagement ring collaboration tool was created to help couples find the perfect ring–together. For the “proposer,” it takes the stress and ambiguity out of ring shopping. And the “proposee” ends up with a ring she really loves (while still being surprised).
Like all of the tools on The Knot, the goal is to provide expertise, personalization, and joy throughout the user experience. The copy tone needed to be fun yet expert, delightful yet reassuring.
