In 2014 The Knot underwent a brand refresh to better communicate that it’s not only an editorial destination for wedding etiquette and advice but a digital wedding planner and marketplace where every couple can plan a wedding that’s uniquely their own.
My “wanted / found” concept became the go-to branding campaign to share “the new” The Knot with couples everywhere. Executions include these print ads as well as digital ads and out-of-home advertising.