Kathleen Leavitt

Copywriter. Creative Co-Conspirator.

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Brand Campaign

venue

planner

cake

dress

lookbook

In 2014 The Knot underwent a brand refresh to better communicate that it’s not only an editorial destination for wedding etiquette and advice but a digital wedding planner and marketplace where every couple can plan a wedding that’s uniquely their own.

My “wanted / found” concept became the go-to branding campaign to share “the new” The Knot with couples everywhere. Executions include these print ads as well as digital ads and out-of-home advertising.

Filed Under: Brand, Copywriting, Marketing

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