1stdibs wanted to promote their New & Custom category with videos showcasing four sellers who create beautiful, handcrafted pieces. The goal was to highlight the makers’ process, artistry and global origins, creating awareness around 1stdibs selection of contemporary, artisan-made design.

I wrote simple yet powerful copy around the theme of “from their hands to yours” to drive home the storytelling that already exists in the video content. Each video ends with a call to action to drive viewers to the site.