Product

Product Naming + Marketing

The Knot Hint

Role: Product name, product interface copy, promotional video scrip and product marketing.

The engagement ring collaboration tool was created to help couples find the perfect ring–together. For the “proposer,” it takes the stress and ambiguity out of ring shopping. And the “proposee” ends up with a ring she really loves (while still being surprised).

Like all of the tools on The Knot, the goal is to provide expertise, personalization, and joy throughout the user experience. The copy tone needed to be fun yet expert, delightful yet reassuring.

XO Group Inc Website

Website Copy and Brand Refresh

I wrote and edited copy for the XO Group Inc corporate website. My goal for this project was to write on brand copy that clearly articulates XO Group’s company values and provide useful information for partners, press and potential employees.

Oboarding Quiz

The Knot Concierge is a free service connecting engaged couples with their perfect wedding venue. The process begins with a quiz to learn more about their style, location, and budget.

The copy needed to be on brand and engaging to reduce drop-off rates and help couples feel excited (and less stressed) about the beginning of their wedding planning journey.