Copywriter. Creative Co-Conspirator.
I wrote and edited copy for the XO Group Inc corporate website. My goal for this project was to write on brand copy that clearly articulates XO Group’s company values and provide useful information for partners, press and potential employees.
Interactive Target ad showcasing the store’s cute and modern nursery items on TheBump.com
Invisalign partnered with The Knot to engage brides-to-be through a Facebook sweepstakes. The challenge for this bridal beauty quiz was to keep it fun for brides while introducing Invisalign as a key part of their wedding beauty prep.
The Knot Concierge is a free service connecting engaged couples with their perfect wedding venue. The process begins with a quiz to learn more about their style, location, and budget.
The copy needed to be on brand and engaging to reduce drop-off rates and help couples feel excited (and less stressed) about the beginning of their wedding planning journey.
Purchase Flow with Error States
The Knot Wedding Planner App Onboarding
The Knot LookBook App Discover Feature
