The SEO-optimized The Knot Pro mini site shares the key benefits of The Knot Pro membership and drives lead generation.
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B2B Video
Thank You Campaign
The Knot celebrated its 20th anniversary in 2016. We launched a campaign, including this heartfelt video, to show our wedding vendor partners how thankful we are for their role in our mission — to help couples plan a wedding that’s uniquely their own.
Product Naming + Marketing
The Knot Hint
Role: Product name, product interface copy, promotional video scrip and product marketing.
The engagement ring collaboration tool was created to help couples find the perfect ring–together. For the “proposer,” it takes the stress and ambiguity out of ring shopping. And the “proposee” ends up with a ring she really loves (while still being surprised).
Like all of the tools on The Knot, the goal is to provide expertise, personalization, and joy throughout the user experience. The copy tone needed to be fun yet expert, delightful yet reassuring.
Chobani Custom Ads
Chobani pushdown on The Nest.
Custom Advertising
Chobani wanted to educate brides-to-be, young couples and new parents of its health benefits and natural goodness. I worked on a suite of ads for TheKnot.com, TheNest.com and TheBump.com leveraging the brand’s straightforward and irreverent voice.
Chobani email from The Knot.
Chobani slideshow ad on The Bump.
Marketing Emails
Welcome Track
This email is part of the new subscriber welcome track, which introduces new members to The Knot’s tools, content and marketplace.
Post-Wedding Email
The goal of this email is to engage the audience after the wedding is over, encouraging them to take action on postwedding tasks.
Seasonal Review Email
As a fun way to encourage reviews, this email animates with the orange letters appearing one-by-one.
