Kathleen Leavitt

Copywriter. Creative Co-Conspirator.

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1stdibs x Christie’s

1stdibs had the exciting opportunity to be the first e-commerce site to partner with Christie’s, the famed auction house. The exclusive collection launched on 1stdibs.com as well as the brick-and-morter 1stdibs Gallery.

I wrote copy for every digital touchpoint of the campaign, including:

  • Dedicated email launch
  • Email banners (for ongoing promotion)
  • Promotional placements on 1stdibs homepage and gallery page
  • Instagram stories + feed caption
  • Facebook posts
  • Facebook ads
  • SEM ads

Email


Homepage


Instagram Stories Pre-Launch


Instagram Stories Launch


Social Posts

Filed Under: Copywriting, Marketing

The Reset Ritual

Founder, Writer, Creative Entrepreneur

The Reset Ritual is my mindful travel blog and soon-to-be lifestyle brand. Through inspiring articles, helpful resources and soon, physical and digital products, I help conscious, curious and creative travelers have more meaningful, memorable and transformative trips. Check it out here.

The Reset Ritual Home Page

Filed Under: Brand, Copywriting

Brand Campaign

venue

planner

cake

dress

lookbook

In 2014 The Knot underwent a brand refresh to better communicate that it’s not only an editorial destination for wedding etiquette and advice but a digital wedding planner and marketplace where every couple can plan a wedding that’s uniquely their own.

My “wanted / found” concept became the go-to branding campaign to share “the new” The Knot with couples everywhere. Executions include these print ads as well as digital ads and out-of-home advertising.

Filed Under: Brand, Copywriting, Marketing

Marketing Videos

I wrote the scripts and storyboards for this collection of marketing videos promoting individual consumer-facing products and services from The Knot.

The Knot Wedding Planner App:

The Knot Gifts Back (charitable wedding registry program):

http://kathleenleavitt.com/wp-content/uploads/2016/11/TK_GiftsBack_SD_360p.mp4

 

The Knot Local Vendors:

http://kathleenleavitt.com/wp-content/uploads/2016/11/Local_Marketplace_SD_360p.mp4

 

The Knot Wedding Websites:

http://kathleenleavitt.com/wp-content/uploads/2016/11/TK_WWS_SD_360p.mp4

 

The Knot Wedding Registry:

http://kathleenleavitt.com/wp-content/uploads/2016/11/TK_Registry_SD_360p.mp4

 

The Knot Venue Concierge:

The Knot Venue Concierge Video

Filed Under: Copywriting, Marketing, Video

Marketing Landing Pages

TheKnot.com website copy for the homepage and product landing pages.

Homepage:

Wedding vision quiz:

Wedding timeline:

Filed Under: Copywriting, Marketing

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