Copywriting

1stdibs x Christie’s

1stdibs had the exciting opportunity to be the first e-commerce site to partner with Christie’s, the famed auction house. The exclusive collection launched on 1stdibs.com as well as the brick-and-morter 1stdibs Gallery.

I wrote copy for every digital touchpoint of the campaign, including:

Dedicated email launch
Email banners (for ongoing promotion)
Promotional placements on 1stdibs homepage and gallery page
Instagram stories + feed caption
Facebook posts
Facebook ads
SEM ads

Email

Homepage

Instagram Stories Pre-Launch

Instagram Stories Launch

Social Posts

The Reset Ritual

Founder, Writer, Creative Entrepreneur

The Reset Ritual is my mindful travel blog and soon-to-be lifestyle brand. Through inspiring articles, helpful resources and soon, physical and digital products, I help conscious, curious and creative travelers have more meaningful, memorable and transformative trips. Check it out here.

Brand Campaign

In 2014 The Knot underwent a brand refresh to better communicate that it’s not only an editorial destination for wedding etiquette and advice but a digital wedding planner and marketplace where every couple can plan a wedding that’s uniquely their own.

My “wanted / found” concept became the go-to branding campaign to share “the new” The Knot with couples everywhere. Executions include these print ads as well as digital ads and out-of-home advertising.