During The Knot’s brand refresh, I worked with the creative director to create the 92-page brand guidebook covering everything The Knot—from brand mission, values, and voice to logo treatment and color palettes. Here are a few example pages.
The Reset Ritual
Founder, Writer, Creative Entrepreneur
The Reset Ritual is my mindful travel blog and soon-to-be lifestyle brand. Through inspiring articles, helpful resources and soon, physical and digital products, I help conscious, curious and creative travelers have more meaningful, memorable and transformative trips. Check it out here.
Brand Campaign
In 2014 The Knot underwent a brand refresh to better communicate that it’s not only an editorial destination for wedding etiquette and advice but a digital wedding planner and marketplace where every couple can plan a wedding that’s uniquely their own.
My “wanted / found” concept became the go-to branding campaign to share “the new” The Knot with couples everywhere. Executions include these print ads as well as digital ads and out-of-home advertising.
XO Group Inc Website
Website Copy and Brand Refresh
I wrote and edited copy for the XO Group Inc corporate website. My goal for this project was to write on brand copy that clearly articulates XO Group’s company values and provide useful information for partners, press and potential employees.
