Copywriter. Creative Co-Conspirator.
Chobani pushdown on The Nest.
Chobani wanted to educate brides-to-be, young couples and new parents of its health benefits and natural goodness. I worked on a suite of ads for TheKnot.com, TheNest.com and TheBump.com leveraging the brand’s straightforward and irreverent voice.
Chobani email from The Knot.
Chobani slideshow ad on The Bump.
This email is part of the new subscriber welcome track, which introduces new members to The Knot’s tools, content and marketplace.
The goal of this email is to engage the audience after the wedding is over, encouraging them to take action on postwedding tasks.
As a fun way to encourage reviews, this email animates with the orange letters appearing one-by-one.
I wrote and edited copy for the XO Group Inc corporate website. My goal for this project was to write on brand copy that clearly articulates XO Group’s company values and provide useful information for partners, press and potential employees.
Interactive Target ad showcasing the store’s cute and modern nursery items on TheBump.com
Invisalign partnered with The Knot to engage brides-to-be through a Facebook sweepstakes. The challenge for this bridal beauty quiz was to keep it fun for brides while introducing Invisalign as a key part of their wedding beauty prep.
