Copywriter. Creative Co-Conspirator.
I wrote the scripts and storyboards for this collection of marketing videos promoting individual consumer-facing products and services from The Knot.
The Knot Wedding Planner App:
The Knot Gifts Back (charitable wedding registry program):
The Knot Local Vendors:
The Knot Wedding Websites:
The Knot Wedding Registry:
The Knot Venue Concierge:
TheKnot.com website copy for the homepage and product landing pages.
Homepage:
Wedding vision quiz:
Wedding timeline:
The SEO-optimized The Knot Pro mini site shares the key benefits of The Knot Pro membership and drives lead generation.
Homepage:
Membership:
Benefits:
Signup:
The Knot celebrated its 20th anniversary in 2016. We launched a campaign, including this heartfelt video, to show our wedding vendor partners how thankful we are for their role in our mission — to help couples plan a wedding that’s uniquely their own.
Role: Product name, product interface copy, promotional video scrip and product marketing.
The engagement ring collaboration tool was created to help couples find the perfect ring–together. For the “proposer,” it takes the stress and ambiguity out of ring shopping. And the “proposee” ends up with a ring she really loves (while still being surprised).
Like all of the tools on The Knot, the goal is to provide expertise, personalization, and joy throughout the user experience. The copy tone needed to be fun yet expert, delightful yet reassuring.
