During The Knot’s brand refresh, I worked with the creative director to create the 92-page brand guidebook covering everything The Knot—from brand mission, values, and voice to logo treatment and color palettes. Here are a few example pages.
1stdibs Maker Videos
1stdibs wanted to promote their New & Custom category with videos showcasing four sellers who create beautiful, handcrafted pieces. The goal was to highlight the makers’ process, artistry and global origins, creating awareness around 1stdibs selection of contemporary, artisan-made design.
I wrote simple yet powerful copy around the theme of “from their hands to yours” to drive home the storytelling that already exists in the video content. Each video ends with a call to action to drive viewers to the site.
1stdibs x Christie’s
1stdibs had the exciting opportunity to be the first e-commerce site to partner with Christie’s, the famed auction house. The exclusive collection launched on 1stdibs.com as well as the brick-and-morter 1stdibs Gallery.
I wrote copy for every digital touchpoint of the campaign, including:
- Dedicated email launch
- Email banners (for ongoing promotion)
- Promotional placements on 1stdibs homepage and gallery page
- Instagram stories + feed caption
- Facebook posts
- Facebook ads
- SEM ads
Homepage
Instagram Stories Pre-Launch
Instagram Stories Launch
Social Posts
The Reset Ritual
Founder, Writer, Creative Entrepreneur
The Reset Ritual is my mindful travel blog and soon-to-be lifestyle brand. Through inspiring articles, helpful resources and soon, physical and digital products, I help conscious, curious and creative travelers have more meaningful, memorable and transformative trips. Check it out here.
Brand Campaign
In 2014 The Knot underwent a brand refresh to better communicate that it’s not only an editorial destination for wedding etiquette and advice but a digital wedding planner and marketplace where every couple can plan a wedding that’s uniquely their own.
My “wanted / found” concept became the go-to branding campaign to share “the new” The Knot with couples everywhere. Executions include these print ads as well as digital ads and out-of-home advertising.
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