1stdibs had the exciting opportunity to be the first e-commerce site to partner with Christie’s, the famed auction house. The exclusive collection launched on 1stdibs.com as well as the brick-and-morter 1stdibs Gallery.
I wrote copy for every digital touchpoint of the campaign, including:
- Dedicated email launch
- Email banners (for ongoing promotion)
- Promotional placements on 1stdibs homepage and gallery page
- Instagram stories + feed caption
- Facebook posts
- Facebook ads
- SEM ads
Homepage
Instagram Stories Pre-Launch
Instagram Stories Launch
Social Posts
